To define the best process to give them what they really need. Business development and growth - not a gorgeous new brand in isolation. 

We never look at the brand in isolation. With Yalta, Strategy and Execution go hand in hand. So at the top of our ‘pyramid' sits Business and Product - (what’s going on here?) - then into Strategy and Creative - which is always done with Execution in mind…

Rather than just 'Strategy and Creative' - we work in a more circular way with Business Success the halo around the whole process. 

We also work in a wholly relational way. We are grown-ups. We are friendly. We will get involved. We meet and talk rather than make assumptions. We rarely pitch.

We focus on meeting the business need rather than 
a pitch.

We’d want to partner for the long-term, as far as useful, in getting it right seeing the results - we don’t step out, we stay in and make sure it works and grows and the wins and the team grows with it.